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The Definitive Art of Behavior Change
By Mr. Bill Sims
Pre-Conference Workshops
Feb 20-21,2010

Introduction

Motivation and recognition play a significant role in achieving permanent employee behavior change. Traditionally, safety “incentive” programs have based rewards on all employees reaching a benchmark. When rewards are based on everyone succeeding, negative peer pressure can occur, resulting in injury hiding. Tangible rewards that are positive, regular and certain reinforce desirable behaviors and conditions, making them more likely to continue and even replace undesirable behaviors and conditions.

Target Audience

The seminar is useful to operations, maintenance, construction and safety engineers, and also to supervisors and safety coordinators of oil, gas, petro-chemicals, chemicals, construction and other industries including manufacturing line management of contracting companies, hotels, government regulatory and educational establishments.

Workshop Objectives

  • Learn about SAFESTART advanced safety awareness and skills development training program.
  • Learn why proactive, prevention-oriented reward programs focus on identifying desirable actions.
  • Gain a greater understanding of potential accident recognition as a means of prevention.
  • Learn to design and implement successful behavior-based safety programs that dissuade injury hiding and engage line management.
  • Learn the benefits of proactive, preventionfocused programs and explore the most “popular” recognition tools.
Workshop Description

This workshop explores the role of recognition as it relates to changing employee behavior. It focuses extensively on the mechanisms needed for successful behavior-based safety recognition and considers areas that are often overlooked. It covers: the pitfalls of using downstream or trailing indicators on accident rates instead of focusing on safety successes; the benefits of using upstream or leading indicators for implementing proactive, prevention-based programs; and the problems associated with using randomized games of chance and lottery programs (giving out rewards that aren’t tied to specific behaviors). It reviews the most “popular” recognition tools in use today-gift cards and cash substitutes, travel awards, big giveaways and non cash merchandise awards - and what the latest studies indicate about their effectiveness for improving job safety.


Workshop Instructor – Mr. Bill Sims

Bill Sims attended The University of South Carolina. He is the President of the Bill Sims Company, Inc. For more than 40 years the Bill Sims Company has created behavior-based recognition programs that have helped large and small companies to inspire better, safer performance from their employees and increase profits. More than 1,000 firms have benefitted from consulting with Mr. Sims and he is currently writing a book based on these experiences. He receives requests globally to speak on the subject of human behavior change, garnering extremely high ratings as a keynote speaker in the U.S., Canada, Australia, South Africa, Greece, Bahrain and Saudi Arabia. In the past 12 months he has spoken at the Saudi Council of Engineers in Saudi Arabia, IOSH in Scotland, ASSE (American Society of Safety Engineers), RMA (Rubber Manufacturing Association) and The WA Safety Conference in Canada.


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