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Risk and crisis communications is the process of communicating information by a public or private organization to an audience; whether they are internal such as its workforce and vendors or external, such as community members and the public at large. The process and the messages require that some level of knowledge be imparted to audiences on how the risk of certain activities will impact them, both positively and negatively. The risk communication process is designed to be a consensus sharing process that involves audiences as partners with a stake in the outcomes. Crisis communications are designed to occur when hazardous situations are already occurring, are about to occur, or being planned for as part of an overall emergency response preparedness process.
This workshop is most applicable to management level SH&E professionals who may be required to develop relationships with audiences that provide information about the risks of their organization’s activities, who may be called upon to speak on behalf of their organizations during a crisis, or who may provide consultation to their organizational spokespersons.
- Gain knowledge of the definitions of risk and crisis communications as well as the common theoretical foundations developed by current experts in the field, including Peter Sandman and Vincent Covello;
- Understand how an organization can utilize theoretical foundations to meet its risk and crisis communications goals and objectives as well as understand the various constraints that can create obstacles for effective messaging;
- Become familiar with the components of an effective written Risk/Crisis Communication Plan;
- Identify the ten common message crafting principles that can be applied to specific messages applicable to numerous messaging situations;
- Practice the development of messages through the use of various tools including message maps;
- Learn the key components of effective message delivery and understand the most common mistakes and how to avoid them; and
- Utilize case studies to analyze previous risk and crisis communications and apply message development and application principles.
This pre-conference seminar will provide attendees with an intensive understanding of the fundamental theories and practice of risk and crisis communications and will demonstrate how the acquisition of this skill will help them add value to their organizations. This workshop will feature lectures, group discussions, case studies and hands-on activities that will help attendees understand the foundations of risk and crisis communications; develop a plan for their organization; learn how to craft messages for various situations through the use of various tools like Message Maps; and avoid common pitfalls with both message content and delivery. Case studies of recent events including the BP Deepwater Horizon Oil Spill will be used to demonstrate the application of concepts.